​Bras Outside the Box is a body-positive blog about bras and lingerie.

Here is something I've noticed as a trend emerging in bra fitting among some companies that make bras and lingerie: getting very specific about fit, right down to half-cup sizes and figuring out new ways to tell customers exactly which bra will work best for them. But, how much of this is useful information? When does it begin to become too confusing and discouraging for those who already struggle to navigate bra sizing because they don't conform to any standard fitting metho